Holding Effective Sales Meetings: Training Course
CPD Accredited Courses | In-person or Online Courses | Bespoke options available
The Holding Effective Sales Meetings Training Course will teach you how to prepare for successful sales meetings, build rapport with clients, understand their needs, and present solutions with confidence.
You can attend the training course at our training academy in Lichfield, On-site at your premises (minimum number required) or online.
By the end of the course, you'll have practical skills to help you make a strong first impression and win more business.
We have a variety of other training courses, depending on the level you need, they can be accessed here.
What you will learn
Within this course, we cover the the fundamentals of successful sales meetings, including:
Pre-Meeting Preparation and structuring a Sales Meeting
How to Build Rapport
Effective Questioning and Active Listening
Solution Selling and Understanding Features, Functions and Benefits
Closing the meeting and scheduled follow ups
Objection Handling
Who is this course for
Holding Effective Sales Meetings is for anyone is a sales role who will hold or attend sales meetings with potential clients. You will learn skills to help you make a strong first impression and win more business.
Course modules
Pre-Meeting Preparation - We will look at the importance of being well prepared for your sales meetings and making sure you make a positive first impression on potential clients.
Structuring a Sales Meeting - Let’s look at the important of structuring your sales meetings. A clear structure can make sure you gather the information you require and we look at what key elements to include in that structure.
Building Rapport - We look at the building rapport, what it means, how to build it and some techniques to help you.
Effective Questioning- In this section we look at getting to know your customer more. Discovering their needs, wants and understanding what can be improved, all through effective questioning techniques.
Active Listening - In this module, we take look at how Active Listening is the key to selling to your customers. With some hint and tips to help.
Solution Selling - In this module, we look at the importance of solution selling. How simply selling your product or service won’t work and hints and tips to tailor your solution to a customers needs.
Closing the Meeting - Let’s look at how you currently close the meeting, things to consider and tips for planning productive next steps.
Objection Handling - In this final module, we look at the ways to make the objection handling process less daunting and more productive. With a look into some of the most common objections.
After successful completion of the course will receive a CPD certificate.
Kate Wass - Training Director
Our Training Academy Director, Kate, has over 15 years’ experience within sales, from contact centres through to National BDM roles, working across a range of industry sectors, from financial services to recruitment and logistics, to name just a few!
She leads the design & delivery of all of the training here at Premium Sales Training Academy, as well as working with organisations , providing 1-2-1 and group sales coaching.
“We enjoyed the interactive elements of the training course, the role play was really useful and Kate made the whole day engaging and beneficial!
The training materials provided were helpful and organised and the course content was relevant to us.”
You can click the button below to view other course testimonials.
Book in Person
his one-day course will teach you how to prepare for successful sales meetings, build rapport with clients, understand their needs, and present solutions with confidence.
Book Online
FAQ’s
If you have any questions you can talk to the team on 03300 580562 or email newclients@premium-sales.com. Alternatively, you can click the link to book.
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Ideal for individuals who have been in a telemarketing role for less than a year, or for individuals who are not formally in a sales role, but sales has happened to become their responsibility.
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In person, the course I 1 day. Online you will be given a month’s access to complete the course.
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The course can be completed at our training hub in Lichfield, On customer Premises (with a minimum number) or online.
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The in person course cost is £250 per person. The online Course in £100 per person.
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Yes, by completing our training courses in person, you can access a more interactive training experience, while participating in roles plays and team discussions.
Related Courses
Book a slot on our one day Training Course - Converting Enquiries into Sales.
This one-day course is designed to support businesses that do not actively make outbound sales calls but instead receive enquiries via email, telephone, or their website. It focuses on best practice for handling incoming enquiries, understanding prospective customers’ needs, and building genuine rapport. The course also covers effective techniques for closing sales and managing objections with confidence. By the end of the course, participants will feel prepared to handle inbound sales enquiries professionally and effectively!
Book a delegate space on our Advanced Training Course - From Great to Unstoppable.
This one-day course will teach you how to prepare for successful sales meetings, build rapport with clients, understand their needs, and present solutions with confidence. By the end of the course, you'll have practical skills to help you make a strong first impression and win more business.
