Sales Training Academy
Find out more information on courses and dates available below. If you have a date in mind that isn’t listed, get in touch with the team and they will be happy to help.
Telemarketing 101
Telemarketing 101 is our entry level Sales course, ideal for individuals who have been in a telemarketing role for less than a year, or for individuals who are not formally in a sales role, but sales has happened to become their responsibility.
Within this course, we cover the basics of sales, including how to open a call, using the right questioning techniques to understand your clients needs and how to use this to then sell your product/ service.
We also look at the different ways of being able to close the deal on the phone and looking at ways to handle common objections and finish by discussing best practise when following up with prospects after a call. At the end of this one day course, your employee will come away with an understanding of how to structure their calls effectively, and have written examples to be able to utilise in their roles moving forward.
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1 day Course
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Course Content:
Mindset
Understanding the telemarketing process
Opening the call and getting past the gate opener
Understanding your prospects needs and effective questioning
Perfecting your pitch
Closing the opportunity
Handling common objections
Effective post-call follow up
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Telemarketing 101 is our entry level Sales course, ideal for individuals who have been in a telemarketing role for less than a year, or for individuals who are not formally in a sales role, but sales has happened to become their responsibility. Within this course, we cover the basics of sales, including how to open a call, using the right questioning techniques to understand your clients needs and how to use this to then sell your product/ service. We also look at the different ways of being able to close the deal on the phone and looking at ways to handle common objections and finish by discussing best practise when following up with prospects after a call. At the end of this one day course, your employee will come away with an understanding of how to structure their calls effectively, and have written examples to be able to utilise in their roles moving forward.
Delivering Customer Service Excellence
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1 day Course
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Skills
Active listening
Building genuine rapport
Adaptation
Dealing with complaints and disgruntled customers
Being assertive - controlling the conversation to avoid escalation
Holistic
Mindset - not taking things personally/deactivating emotion
Empathy
Resilience
Ensuring equality, fairness and avoiding social bias
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This interactive one-day Customer Service training course empowers employees with effective communication and empathy strategies to build lasting customer relationships, minimise escalation, and drive higher customer satisfaction and retention. The course covers key skills including building rapport with clients, managing complaints effectively, and ensuring equality in customer interactions. We also explore how mindset influences performance and developing resilience in challenging situations. By the end of the course, participants will feel confident handling all types of enquiries and communicating efficiently with customers, regardless of the situation.
This interactive one-day Customer Service training course empowers employees with effective communication and empathy strategies to build lasting customer relationships, minimise escalation, and drive higher customer satisfaction and retention. The course covers key skills including building rapport with clients, managing complaints effectively, and ensuring equality in customer interactions. We also explore how mindset influences performance and developing resilience in challenging situations. By the end of the course, participants will feel confident handling all types of enquiries and communicating efficiently with customers, regardless of the situation.
From Good to Great
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1 day
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Mindset
Building genuine rapport
Active listening
Understanding features, advantages & benefits
Solution selling
Advanced objection handling
Effective prospect follow up
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From Good to Great is the ideal course for individuals who have at least 2 years experience in telemarketing. They will have a good foundational knowledge, but have areas for improvement in order to get the most out of their calls. Within this course, we cover how to build genuine rapport with prospects and effectively utilise active listening. We focus heavily on understanding the features, advantages and benefits of what they sell, and then using the solution sales model to ensure they meet their prospects needs, before finishing the day with looking at objection handling and effective follow up with prospects. At the end of this course, your employees will have a more advanced knowledge of how to build strong relationships and offer a more consultative approach to prospects, with written examples that they can use moving forwards.
Book a delegate space on our Intermediate Training Course - From Good to Great.
From Good to Great is the ideal course for individuals who have at least 2 years experience in telemarketing. They will have a good foundational knowledge, but have areas for improvement in order to get the most out of their calls. Within this course, we cover how to build genuine rapport with prospects and effectively utilise active listening. We focus heavily on understanding the features, advantages and benefits of what they sell, and then using the solution sales model to ensure they meet their prospects needs, before finishing the day with looking at objection handling and effective follow up with prospects.
Converting Enquiries into Sales
Book a slot on our one day Training Course - Converting Enquiries into Sales.
This one-day course is designed to support businesses that do not actively make outbound sales calls but instead receive enquiries via email, telephone, or their website. It focuses on best practice for handling incoming enquiries, understanding prospective customers’ needs, and building genuine rapport. The course also covers effective techniques for closing sales and managing objections with confidence. By the end of the course, participants will feel prepared to handle inbound sales enquiries professionally and effectively!
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1 day Course
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Best practice for handling incoming enquiries
Mindset
Understanding prospect needs
Effective questioning
Building genuine rapport
Active listening
Solution selling - Features, Advantages and Benefits
Closing
Objection handling
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This one-day course is designed to support businesses that do not actively make outbound sales calls but instead receive enquiries via email, telephone, or their website. It focuses on best practice for handling incoming enquiries, understanding prospective customers’ needs, and building genuine rapport. The course also covers effective techniques for closing sales and managing objections with confidence. By the end of the course, participants will feel prepared to handle inbound sales enquiries professionally and effectively!
From Great to Unstoppable
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1 day
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Mindset
Sales authenticity & developing your own style
Adaptation
Negotiation – is it worth it?
Cross-selling and upselling
Effective follow up with prospects on a long-term basis
Asking for recommendations and referrals
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From Great to Unstoppable is a course for experienced and successful sales teams, who are looking to ensure they are getting the most from their prospects, be that over the phone or face to face. This course empowers individuals to understand more about their own style and the importance of authenticity, whilst being able to adapt. It also looks in depth around the negotiation process (and when not to!) as well as how to increase revenue from their current client base by cross-selling and upselling, as well asking for recommendations and referrals. At the end of this course, your team will come away with a more refined approach and the confidence to boost their conversion rates, with practical examples that they can use moving forwards
Holding Effective Sales Meetings
his one-day course will teach you how to prepare for successful sales meetings, build rapport with clients, understand their needs, and present solutions with confidence.
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1 day Course
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Pre-Meeting Preparation
Structuring a Sales Meeting
Building Rapport
Effective Questioning
Active Listening
Solution Selling
Understanding Features, Advantages and Benefits
Closing The Meeting
Post-Meeting Follow Up
Objection Handling
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This one-day course will teach you how to prepare for successful sales meetings, build rapport with clients, understand their needs, and present solutions with confidence. By the end of the course, you'll have practical skills to help you make a strong first impression and win more business.
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Testimonials
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Far Logistics Liverpool
The course content was relevant, easy to follow and very well organised. Our training was interactive and we really enjoyed the roleplaying sessions. It helped improve our confidence in telephone conversations and what to say on the phone. Kate was very well organised, her delivery was positive and engaging throughout!
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Halso UK Fuels
The training course was interactive, organised and easy to follow. All the materials provided were easy to follow and very helpful, Kate was very knowledgeable about the topics covered. We loved the training day!
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Mel, Computer Disposal Experts
I really enjoyed discussing and sharing experiences with the rest of the group. I thought that the course was very organised and easy to follow and the training materials provided were very helpful. Kate was well prepared and the course was positive and engaging throughout the day!
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Michelle, Aldergate Business Services
Just wanted to say thank you for a brilliant course yesterday, I wasn’t sure how much of it would be relevant to me as I’m not in a sales orientated role, but actually I very much am as a small company! I came out of the course yesterday and got in touch with a lead who I’m now going to meet tomorrow, and I’ve just emailed the supplier of a client who said they’re having problems with their bookkeeping to offer support, so that’s another lead there. I’m also going to ring the company we spoke about to follow up on the email he never replied to!
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Just 1 Source & Supply
We enjoyed the interactive elements of the training course, the role play was really useful and Kate made the whole day engaging and beneficial! The training materials provided were helpful and organised and the course content was relevant to us
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RMP Products
We found the course really insightful and engaging, it was relevant to our work and the content was very organised and easy to follow.
We enjoyed the inclusivity of the course, it was very interactive and we were encouraged to voice our thoughts throughout!
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Castings PLC
We really enjoyed the sales training with Kate.
It was a good atmosphere and the open discussions were really helpful. We enjoyed learning the LAER approach and different delivery methods as well as looking into different questioning techniques!
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Manager, Recruitment Agency
Since attending our training with Premium Sales Training Academy, things have been going really well!
Off the back of the training, we changed our approach to calls and the initial conversations we have with prospects are for more natural and effective. The team are also now following up far more quickly and effectively, resulting in two successes already with new clients using us!
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Hollie, Henleys Security Doors Ltd
The level of detail throughout the course was excellent and made the content easy to understand and apply. Kate was very approachable and easy to talk to, which created a comfortable learning environment. I particularly enjoyed the role play exercises, as they helped reinforce the learning in a practical way. Kate was also very helpful whenever I asked questions, providing clear and supportive answers.
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Tiffany, Computer Disposal Experts
The course content was highly relevant to both me and my job role. I found it particularly valuable in helping me better understand how to handle objections and improve my follow-up techniques. These areas have already had a positive impact on my confidence and effectiveness at work. Overall, I feel I have gained practical skills that I can apply immediately in my role.