How It All Started

In 2014, Becky Smith founded Premium Sales with a clear philosophy:
Salespeople who follow a process outperform those who don’t.

Drawing from her deep sales experience, Becky set out to build an outsourced sales company rooted in structure, consistency, and results. She knew that while outcomes can't be controlled, actions can — so she developed a repeatable sales framework that guides prospects from first contact to close.

But Premium Sales didn’t stop at lead generation. Becky believed real success comes from owning the entire sales journey — creating opportunities, converting leads, retaining customers, and driving long-term growth. This full-funnel, process-driven approach ensures every step builds on the last, delivering compounding results over time.

The outcome? Smarter work, faster closes, more conversions — and lasting customer relationships.

A New Chapter: The Training Academy (2025)

In 2025, Premium Sales launched its Training Academy, expanding its impact beyond direct sales. Built on more than a decade of proven success, the Academy equips individuals and teams with the same tools, frameworks, and strategies that power our own results.

Through hands-on coaching and real-world application, the Training Academy helps others adopt a process-driven approach to sales — unlocking consistent, scalable success.