Everything you need to know about Lead Generation.
Finding new customers can be hard and time consuming. However, it is an essential part of business and something you can’t push to the side. Lead generation is a highly effective way to gain new customers.
If you are unsure about what the term means, lead generation is simply the process of identifying people (leads) who may be interested in your offer and getting in contact with them to build their interest, so that you can ultimately turn them into customers.
Lead Generation is the beginning of your selling process and therefore has a knock-on effect on the rest of your business. Quality leads allow your sales teams to hit the correct target companies and not waste crucial time on companies with no requirement for your offer. It helps you expand your business and customer base efficiently and it makes your life easier!
How to generate leads
You might be wondering, ‘How do I maintain a healthy flow of leads?’ or ‘How do I know what leads to go for?’
This is where Premium Sales can help! We’re going to talk you through our process and show how we can become part of your team and generate these high quality leads for you. We have a practiced method which we’ve been able to adapt through experience. Here’s our approach…
- Understand your offer
Our first step is to understand your business inside out. Researching and understanding your unique selling points is one of the most important parts of our lead generation. We find creating a customer profile sheet is highly effective for us. By knowing your business and selling points we can be prepared for any objections that might arise. Our lead generation team study the profile sheets before starting, enabling them to be well-briefed on what to look for and therefore able to generate quality leads.
- Identify potential leads and reach out to them
Our next step involves carrying out in-depth web searches to find businesses and collect data on them; for example, if they have a requirement, if they are located in the right area etc. This is when we also begin to reach out and connect through LinkedIn and emails. We start to build a relationship slowly with these businesses before making any calls.
- Make the sale
Once a relationship has been established, there is a solid foundation for the sales team to take over to turn these quality leads into quality business.
Keep an eye out on our blogs over the next couple weeks if you want an insider’s view of our sales team!
Customers can come on board at any time in this process, some just from an initial email and others needing a full sales pitch. You can tap into the expertise at Premium Sales for any or all stages of the process, from mapping out your offer and identifying your target market to identifying leads and reaching out to them through to closing the sale.
Lead Generation is often an iterative process needing multiple cycles to get right and in fact is something that is constantly changing and needs constant readjusting. This is why we continuously check the progress of our lead generation, carrying out adjustments to make our searches better all the time.
On your behalf, we can produce a flow of quality leads allowing you more time to nurture the business generated.
Get in touch today on 03300 580562, to discuss how we can generate those all-important leads for you.