Different Kinds Of Salespeople?
Over the years, I am sure you will have met many salespeople, some good, some bad and some you probably wish you had never met!
There is no ‘cookie cutter’ approach when it comes to sales, and you should always develop your own style and approach.
So, let’s take a look at the different salespeople you may come across.
The Relationship Builder
The relationship builders are great assets to your teams, particularly if account development and long-term relationships are important to your business. The relationship builder devotes time and energy get to know their customer’s business and their needs. They have high emotional intelligence and can often personally connect with your customer. Whilst they can often provide a bespoke solution for their customer, their sales process may not be the most efficient and they may not provide you with quick wins.
The Passive Salesperson
Passive Salespeople tend not to be the best at winning new business. They tend to wait around for the ideal customer to come along – ideally one that already knows what they want! They are excellent at leading a customer through a transactional sales process. If you are in a sales environment where the customer tends to make the first move, then the passive salesperson can be highly successful.
These guys normally only have one thing in mind, closing the sale! They will have excellent persuasion skills and will be highly tenacious, keeping a laser focus on their customer until they get what they want. Results-focused salespeople will typically be high performing; however, patience is generally not their strength and can sometimes elongate the sales process by not truly understanding what the customer needs.
The Dedicated Strategist
The dedicated strategist has a strong focus on the product or service they are selling. They will take the time to gain a deep understanding of the product and will have a strong allegiance to the company they work for. They are generally long-standing employees. They will continually look for new ways to improve sales for the company and their loyalty and strong belief in their product/ service will rub off on their customer. They love to problem solve and love the feeling of helping someone. Whilst their product knowledge will be second to none, dedicated strategists can sometimes get a little stuck in the detail.
So which salesperson do you think you are?
At Premium Sales, we have a team with a wide range of sales approaches, as we believe there isn’t a ‘one size fits all’
If you are interested in joining our team, get in touch with our Operations Manager, Kate, on 03300 580 562